Advice and answers from the Brandnew IO Team

Instagram campaigns are tracked by hashtags. The campaign hashtags are specified in the brief and will be tracked for the period between the start and end date. Both Creator and non-Creator (UGC) posts created and tagged with the hashtags are tracked. The results are displayed on the report dashboard.

Choosing a campaign hashtag

In order for results to be the most accurate for your campaign, it is highly recommended to use a hashtag that is original or unique. Tracking very popular hashtags will dilute and corrupt your results. Before creating a brief, you should check on Instagram how many existing posts there are for the intended campaign hashtag. It is recommended to select a hashtag that has less than 1,000 existing posts.

Blocked hashtags

Certain popular hashtags are blocked from tracking to avoid issues or inaccuracies with reporting. If you wish to include any of the blocked hashtags in your campaign, you can include the hashtags in your brief instructions, however they will not be tracked. For example,

Alongside the campaign hashtag, please also include #beauty in all posts.

Disclosing sponsored posts

For transparency reasons and to comply with FTC guidelines in the USA, it is required for Creators to disclose sponsored posts. You should instruct Creators in the posting instructions to include some form of disclosure on their posts. For example,

ā€œIā€™m proud to partner with Your Brandā€

The following hashtags should not be tracked for campaigns but may be included in the brief instructions.

  • ad
  • advertise
  • advertisement
  • advertising
  • spon
  • sponsor
  • sponsored
  • sponsoredpost
  • sponsorship

Full list of blocked hashtags

  • ad
  • advertise
  • advertisement
  • advertising
  • spon
  • sponsor
  • sponsored
  • sponsoredpost
  • sponsorship
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • amazing
  • art
  • awesome
  • baby
  • beach
  • beautiful
  • beauty
  • bestoftheday
  • birthday
  • black
  • blackandwhite
  • blue
  • cat
  • christmas
  • cool
  • cute
  • design
  • dog
  • f4f
  • family
  • fashion
  • fit
  • fitness
  • flowers
  • follow
  • follow4follow
  • followback
  • followforfollow
  • followme
  • food
  • foodporn
  • friends
  • fun
  • funny
  • girl
  • girls
  • gym
  • hair
  • happy
  • healthy
  • hot
  • igers
  • instacool
  • instadaily
  • instafollow
  • instafood
  • instagood
  • instagram
  • instalike
  • instalove
  • instamood
  • instapic
  • instasize
  • iphoneonly
  • iphonesia
  • l4l
  • life
  • like4like
  • likeforlike
  • lol
  • love
  • makeup
  • me
  • model
  • motivation
  • music
  • my
  • nature
  • night
  • nofilter
  • ootd
  • party
  • photo
  • photooftheday
  • picoftheday
  • pink
  • pretty
  • red
  • repost
  • selfie
  • sky
  • smile
  • style
  • summer
  • sun
  • sunet
  • swag
  • sweet
  • tagsforlikes
  • tbt
  • travel
  • tweegram
  • vsco
  • vscocam
  • webstagram
  • work
  • workout
  • yummy
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