The campaign brief communicates to creators about who your brand is, what you would like to achieve with the campaign and how you would like to achieve it. Briefs should be detailed, written in clear simple language and engaging for creators.
Give your campaign a name. This should be something attractive to creators – keep it short and catchy.
You do not need to include the brand name in the campaign name, as it will be displayed to creators from the Brand field in the brief.
Campaign names must be unique within your organisation to avoid confusion between campaigns.
The budget must be entered in the brief. You can select a currency of USD, EUR or GBP.
Campaign budgets are billed separately to subscription payments and are invoiced on a per campaign basis. Before launching a campaign, you will be invoiced for the full amount of the budget. If, for any reason, you do not spend the total budget amount defined in the brief you can choose to have your account credited or have the remaining amount refunded. If a creator does not make a post as planned and you cannot resolve the issue before the campaign ends, this will count as unspent budget.
Campaign theme image & brand logo
These images give the campaign brief a visual element in the view for creators.
In the campaign description you should give a short introduction to your brand and a brief background of the campaign. There is no need to give too much information, simply cover the main points about the aim of the campaign. Use an enthusiastic tone to engage creators.
Tip: If you need a larger view of the text box, click on the bottom right corner and drag the box down.
Instructions for creators
In the instructions, you should give a clear and detailed overview of what the creators are required to do. We recommend breaking this down into bullet or numbered points.
We also strongly recommended that you adhere to advertising regulations in your country and instruct creators to disclose their sponsored posts. Creators can use hashtags such as #sponsored, #ad or a disclaimer such as “I’m proud to partner with Your brand “.
If you would like to pre-approve or review content before it goes live, you should also include that in the instructions along with content submission deadlines.
Campaign tracking hashtag
If you wish to track more than one hashtag, separate the hashtags with commas. Do not include the # symbol.
Find out more about Instagram hashtag tracking here.
Start and end date
It is important to carefully consider the start and end date of your campaign, this is the campaign period. The campaign period defines the dates that creators will post and also the tracking period for Instagram campaigns.
Creator posting dates – creators will select their posting dates between the start and end date set in the brief.
Instagram tracking – campaigns are tracked between the start and end date set in the brief. Tracking will stop at the end date. Any creator posts made after the end date will not be tracked.
Editing the start and end date
The start and end date is the only aspect of the brief that can be edited once the campaign has been activated. Please update the end date so that it is always before the last creator post is due to go live. You will receive an email reminder two days before the end date of a campaign.
Brand account username
Here, you should enter the name of the brand Instagram account that should be tracked for the campaign. Write the username without the URL or the @ symbol, e.g brandnewio
Upload any mood images as a guide or for inspiration.
If you wish to pre-approve or review creator content before it goes live on their social channels, check the box for Content pre-approval.
Each creator invited to your campaign will receive a notification to submit their content via messaging and await your confirmation before they post.
You should also outline in the instructions, that content require pre-approval and any deadlines for content submission.
Activating a campaign
Once you move to the next step after the brief, it is not possible to make changes*. If you are unsure of some details, save the draft for later and move forward when you have everything confirmed.
*Only the start and end date can be edited at any stage during the campaign.