To understand how Youtube campaigns are tracked, please read our Help Centre article here.

The Youtube campaign reporting page displays information onĀ 

Campaign Summary

Posts

Here you can see how many videos there were in the campaign and how many creators took part

Engagement

Here you can see the total likes, dislikes and comments, as well as the engagement rate of the total campaign, which is the average of each video that took part.

Engagement rate is calculated by the sum of likes, dislikes and comments divided by the total video views.

Likes, dislikes & comments

Here you can see the breakdown of total likes, dislikes & comments.

Campaign Statistics

Video views

This graph displays total video views for the campaign.

Video views per creator

This graph displays the total video views per creator per video.

URL Link Tracking

If you have chosen to include link tracking in your Youtube campaign then this information will be available. Read more about link tracking here.

Link Performance

This graph displays the total performance of all the links tracked for this campaign, including link views and link sessions.

Link Views per Creator

This graph displays the total unique views on all the links used per creator for this campaign.

Sessions per Creator

This graph displays the total number of sessions per creator for this campaign.

Audience Demographics

This section provides the audience location and language breakdown of everyone who viewed the links from the campaign. This can be filtered by creator, by clicking the "Filter by" button in the top right hand corner.

Did this answer your question?