How are blog campaigns tracked?
Blog campaigns are tracked by an integration with Google Analytics. Creators include a link in their blog post and that link is automatically tracked to measure performance. Google Analytics integration and link tracking are mandatory for blog campaigns.
Creators must manually submit the link to their campaign blog post on their account. You can remind creators about this step in the posting instructions in the campaign brief.
What is tracked for blogs?
Link performance is tracked for blogs. Individual link analytics and audience insights are measured for the link.